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Apperson
Apperson
Meet Kelsey
Apperson
Apperson
Meet Kelsey
Meet Kelsey
Marketing Services Dashboard
Power BI Dashboards, Marketing Kelsey Apperson 12/26/24 Power BI Dashboards, Marketing Kelsey Apperson 12/26/24

Marketing Services Dashboard

We wanted a way to increase visibility on the time we were committing to a client’s retainer services and additional billable services to allow for the client to easily and concisely see where their money was being spent.

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Marketing Case Study
Marketing, Power BI Dashboards, Data Kelsey Apperson 12/26/24 Marketing, Power BI Dashboards, Data Kelsey Apperson 12/26/24

Marketing Case Study

In one sentence: Led a team to develop reporting and provide consultation for a new company to grow response and conversion KPIs using data-driven decision-making.

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Mortgage Marketing Campaign
Power BI Dashboards, Data Kelsey Apperson 12/26/24 Power BI Dashboards, Data Kelsey Apperson 12/26/24

Mortgage Marketing Campaign

Partnering with a new mortgage lending client, our goal was to establish a new sales pipeline for their newest mortgage lending branch. This sales pipeline focused on trigger lead data solicitation through direct mail.

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