Marketing Case Study

In one sentence: Led a team to develop reporting and provide consultation for a new company to grow response and conversion KPIs using data-driven decision-making.

PROBLEM
Client needed to create and launch entire marketing funnel to quickly generate leads and build pipeline in a competitive market.

IMPLEMENTATION
Leveraging the team’s industry experience, we were able to build a full-service campaign including creative and targeting strategy. Once a baseline was established we employed our optimization model to find best responding/converting segments and optimize messaging to improve both response and conversion KPIs.

RESULTS
We were able to quickly launch an effective campaign using our expertise and build upon those results using dashboard-informed decisions to successfully enter a tough market and grow over a 2-month span.